Sue Richards – helping busy mums with fitness and nutrition

Aug 27, 2019

Be strict with work time and family time – it’s all too easy to allow them to merge into one.

Sue Richards

Sue Richards helps busy mums with their fitness and nutrition. She is a personal trainer and certified nutritionist and owns and runs FITT=R Fitness and Nutrition. Sue talks about her business journey so far…

Tell us about your Fitness and Nutrition business…

I am a personal trainer and certified nutritionist and I own and run FITT=R Fitness and Nutrition. I launched just over a year ago and I offer face to face and online services to help busy mums get fitter, stronger, healthier and leaner by making small changes to their diet and fitness routine. My passion is showing women how these small changes can make them feel amazing, give them more energy and increase their confidence levels.

Tell us when and why you started your own business? What was going on for you at the time?

I started my business just over a year ago and ran it alongside my part-time teaching job until January this year when I left employment to focus solely on my fitness and nutrition business.

How did you initially get your fitness and nutrition business noticed? What were the first few steps you took to put yourself out there?

I mainly used social media and online marketing to get my name known. Word of mouth is now helping to build my face to face business, so much so that I am now almost at full capacity.

What is the main social media platform you focus on to market your fitness and nutrition businesses?

I use Facebook and Instagram but so far have found that it is only Facebook that is driving traffic.

How do you market your fitness and nutrition business?

Through social media and via local Facebook pages. I have frequent offers to encourage ladies to sign-up for my online workout programme.

What’s the best thing about running your own business?

The feeling I get when a client tells me how regular exercise and good nutrition has changed both their physical and their mental health.

What is the worst thing about running your own business?

Never enough time to do all the things I’d like to do. And a step learning curve!

What has been the biggest challenge so far in your business journey and how did you overcome it?

Imposter syndrome initially left me doubting my abilities. Client feedback has helped me to overcome this.

Sue Richards - Fitness and Nutrition

What are your go to tips, tools or techniques to overcome the tough days? i.e what keeps you motivated!

Focusing on how I can change people’s lives and how much pleasure I get from doing so is what keeps me moving forward and stepping out of my own comfort zone.

What is the biggest lesson you’ve learnt so far?

Be strict with work time and family time – it’s all too easy to allow them to merge into one.

If you started your businesses again with hindsight and the knowledge and experience you have gained so far, is there anything you would do differently, and if so, what?

Not to have so many fingers in so many pies. I have been trying to please everyone and I have now started to realise that I need to focus on what I do best and work with a reduced (but brilliant) product range rather than spreading myself too thin.

What’s your favourite way to consume content; video, audio or reading?

All 3 to be honest.

What has been the most helpful business/self-help book that you would recommend reading?

The 5am Club.

How do you make sure you achieve your weekly, monthly and quarterly goals and actions? i.e. do you use asana, have a coach, accountability buddy etc.

I have a business coach who helps me to stay focused.

Where do you hope to be this time next year in your businesses?

Working mainly online to give me freedom and flexibility to work from anywhere with a few face to face client sessions for that all important interaction with real people!


Sue Richards

I am a mum of 3 with a passion for fitness and nutrition. I have been on my own health and fitness journey over the past 5 years and have experienced how small changes to my own nutrition and fitness regime have helped me to grow in physical and mental strength.

Instagram: fittr_pt

Facebook Page: fittrpt

Written by Amanda Kerin

Amanda Kerin is the founder of Creative Women’s Mastermind, an online Mastermind & Co-working Community. "It’s my mission to connect women in business working from home to alleviate isolation. We accelerate our businesses, learn from experts and each other, and get stuff done. Think of us as your board of savvy business women who have fun too!"

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