Rebecca Scheliga helps women have a positive and fulfilling relationship with themselves and talks about her business journey so far…
Tell us how you help women have a positive and fulfilling relationship with themselves with your coaching business; e.g. when did you start, is it service or product based, who do you serve and why, is it online, or a local business, or both?
I am a mindset and self awareness coach. I started my business in March of this year. It is primarily a service based business, although I will be selling products with motivational and inspirational messages and designs. I work with women who are ready to have a more positive and fulfilling relationship with themselves. I work on helping them become more self aware so they can learn more about themselves on a deeper level. I also help them with their mindset to help with negative thoughts from confidence in themselves to fears that are holding them back. It is an online business, although I hope to hold in person workshops and retreats one day.
Tell us when and why you started your own business? What was going on for you at the time?
I started to have the idea of running my own business around mid-2018. However, I had a lot of fear surrounding the thought, as well as a lot of negativity towards myself and my abilities. Nearing the end of 2018, I was absolutely miserable with where my life was at. I started doing a lot of internal work to evaluate what I wanted in life so I could figure out where to start. It led to this unbelievable shift in my life towards positive thinking and belief in myself. I decided it was time to start living life on my terms and do what I wanted to for a change.
How did you initially get your coaching business noticed? What were the first few steps you took to put yourself out there?
I really just started to hit the streets, the “virtual” streets that is. I started to just post on social media, at first it was to no one, but I wanted to get some activity on my page going. I used hashtags to hopefully reach people searching on these platforms. Then I started joining different FB groups for networking, specifically for female entrepreneurs. I have tried to consistently show up on social media and provide content no matter what. I figure that you never know who is looking and when.
What is the main social media platform you focus on to market your social media business?
I initially started my focus on FB because that’s where all of my groups were and my friends list was a bit more established. I was also pretty social media challenged, so FB was the one I felt most familiar and comfortable with. However, I kind of feel like Instagram has been helping me gain a little bit more traction and engagement recently.
How do you market your coaching business?
I am honestly still trying to figure the whole marketing portion of business out. Marketing is just not in my wheel house. Mainly, I just look for opportunities to talk about my business and how I can help women have a positive and fulfilling relationship with themselves, when appropriate and without being obnoxious about it. I try not to make every interaction about business, because I would like to genuinely connect with people and not just be a walking billboard. I am currently taking some courses currently to help a bit with strategies in marketing.
What’s the best thing about running your own business?
First, I want to make a difference and an impact. I never really wanted to be someone who sits behind a desk all day pushing paper. I want to help people and empower them. I would love to be able to make a difference in someone’s life. Second, I wanted freedom, both financial and personal. There’s a ceiling in corporate and I can work really, really hard all year and maybe get a fifty cent or dollar raise. No thanks! Also, I just don’t like being tied down. Having an online business means if there is Wifi then I can work there. Third, I like to think, be challenged, and use my creativity. I don’t get to ever do that at my corporate job, but that’s what I do all day in my business and I love it.
What is the worst thing about running your own business?
Maybe it’s because I’m still new to all of this, or maybe it’s because I’m not as organised as I should be, but I constantly feel like I’m going around in circles all the time, but not getting to where I think I should be. It’s just a feeling of spinning my wheels right now. Also, I sometimes feel like I’m constantly playing a guessing game with what to focus on or work on next, or if I’m doing productive things or just wasting time. The entrepreneurial world is so new to me and I sometimes feel like I have no idea what I’m doing…okay most of the time I feel like that!
What has been the biggest challenge so far in your business journey and how did you overcome it?
I still struggle a bit with how to find clients and then how do I convert once I find an audience. I think my biggest struggle has been my own mind though. Having to change the constant negative mantra in my head of “I’m not good enough” was a definite challenge. But I conquered it by taking the time to figure myself out, understand myself, and have a relationship with myself. I worked on changing my mind so I could change my life.
What are your go to tips, tools or techniques to overcome the tough days? i.e what keeps you motivated!
My biggest and best motivation for me is my “why”. I got really clear about why I’m doing this and why it’s going to be worth it when I get where I want to be. If I ever have a moment where I question this journey, I go back to my “why” and really try to envision how amazing it’s going to be when I make that “why” come true. That keeps me going and going strong because I really want that end goal.
What is the biggest lesson you’ve learnt so far?
There’s no such thing as failure. When you show up and put yourself out there and try your best, even if you don’t get likes or that sale, it doesn’t mean you failed. You only fail when you stop trying and quit completely. If you try, evaluate, analyze, experiment, and try some more, you are eventually going to get where you are trying to go. It doesn’t mean trying the same thing, again, again, and again, but you make little tweaks and try again. You can’t fail that way. Plus, consistency is so important. Sometimes people just need to know they can trust you and that you show up regularly and when you say you will. At first I was talking to no one, and I still have posts like that every now and again, but I keep showing up, I keep trying.
If you started your business again with hindsight and the knowledge and experience you have gained so far, is there anything you would do differently, and if so, what?
I think I would have made a better or more concrete plan going into my business if I were to start over. But I was originally going to just do a blog. Then I stumbled upon coaching and I had this strong desire to learn more and pursue that. Then I decided to change my niche a bit. I just would not suggest taking so much on at once or changing so drastically in a short period of time. Sometimes it is necessary, but if you can stay really focused on one thing at a time, I think that is the way to go.
What’s your favourite way to consume content; video, audio or reading?
I love to read. However, I am more of a tangible reader. When I read I prefer to have a physical book or paper to read from personally. When it’s online, I’ll still read if the content is something I’m interested in, but prefer video or audio online.
What has been the most helpful business/self-help book that you would recommend reading?
The book that kind of changed my life was “You Are a Badass” by Jen Sincero. I was never really a motivational book person, but I was at a crossroad in life and I needed some inspiration. That book kept coming up in my searches so I signed up for Audible to get a free book and got that one. I listened to it in two days, and I took notes, and I started implementing things from it right away. I just loved it. I truly believe that book gave me the momentum I needed to start living my life the way I wanted to without hesitation.
How do you make sure you achieve your weekly, monthly and quarterly goals and actions? i.e. do you use asana, have a coach, accountability buddy etc.
I struggled with this a little bit actually and felt I needed an accountability partner. I signed up to Creative Women’s Mastermind membership and it’s been the best thing for accountability and finding like minded women who just get it.
One of my goals this year was actually to make some REAL business besties and being a member has definitely helped with this.
I kind of had to leave behind everyone in my life to pursue this because they were all super negative. I’m also a very visual person so I usually make some sort of goal poster where I can track my progress. I also generally set up a reward system for if I reach that goal then I will do something nice for myself.
Where do you hope to be this time next year in your mindset & coaching business?
I definitely want to have ditched my corporate job. I’d actually like that to happen this year honestly. I’d like to be bringing in six figures. I’d like to have a couple of online courses running in addition to one on one and group coaching. I want the freedom and ability to be able to work while traveling full time. And, I’d like to start working on a book.
I spent my life living with depression, anxiety and a lot of negativity. With some serious soul searching and the desire to work hard on myself, for myself, I turned my life around. After achieving my new positive mindset, I’ve been depression symptom free for months and discovered my passion for wanting to help other women with their mindset struggles. I coach women in a way to help them gain a deeper self awareness so they can learn who they really are and feel comfortable in their own skin. I help them to love and believe in themselves so they feel worthy and unstoppable.